A couple of weeks ago I placed my order for a Create-a-Bratz doll. Create-a-Bratz is available only at Target.com, although many brick-and-mortar Target stores have displays advertising them, and directing you to the website.To reiterate my previous post, the Create-a-Bratz feature lets you pick out a bundle consisting of one doll (you choose the hair and eye color), one dress, one top, one bottom, one jacket, and one pair of shoes. It was a lot of fun picking and choosing the doll and the clothes. The website claims you can create 3 million different combinations. I’ll just take their word for it. The bundle costs $49.99 and I received free shipping on my order. I chose a redheaded doll with blue eyes because I wanted her to look like me. Once I placed my order, my doll came in about 5 days. That’s not bad!
Picking out your doll is fun, because Target.com has a cool interactive page that lets you see the doll and what the clothes you choose will look like on her. It even has an entertaining video. This is what my CAB looked like:
When you’re finished, the website takes you to another page to check out:
Unfortunately, this page wouldn’t let me check out because the “Add to Cart” link wouldn’t work. I tried it in both Firefox and Google Chrome and it wouldn’t work in either one. I had to do a Google search for “Create a Bratz,” which took me to a different page on the Target website:
Not as exciting as the interactive page, but I was able to successfully place my order. Of course, when I went on the interactive page today and went through the motions of ordering my doll just so I could get the screen cap, the “Add to Cart” link worked. Go figure!
The Create-a-Bratz doll arrives in an adorable box that kind of looks like a handbag. It even has a handle.
Tucked away inside is your doll, and the five clothing and accessory items you picked out.
Each of the five clothing and accessory items is wrapped in a glassine envelope and sealed with a sticker. The design on the envelope and the sticker reflect which item it is, i.e. shoes, a top, a jacket, etc. I love how the clothes come in these envelopes. It reminds me of Japanese packaging, and it felt like Christmas as I opened each of the envelopes.
The Create-a-Bratz dolls all come in a standard uniform consisting of a basic pink tank dress and hot pink boots. Their hair is tied into a side ponytail. Their ears have holes in them in case you want to put earrings in them, but earrings aren’t included.
The feet on the Create-a-Bratz dolls, as with all the new Bratz dolls, are GINORMOUS!
Seriously, why do they have to be so big? It just means that all of the Shoefie packs I bought for my new Bratz will take up a lot of room in my collection.
The Create-a-Bratz dolls, like all of the new 2015 Bratz dolls, sport a few differences from the previous Bratz lines. In addition to their bigger feet, their heads are bigger as well. Much bigger. Their eyes are wider than the previous dolls, imparting a look of wide-eyed innocence compared to the seductive, heavy-lidded eyes that contributed to so many parents’ objections to the previous Bratz. And the eyebrows on the newer dolls are thicker, rather than the arched and shaped Supermodel eyebrows of the older Bratz. It seems that not all of the new Bratz have the thicker eyebrows though. The “Hello My Name Is” Bratz for 2015 have thinner eyebrows, but the “Selfie Snaps” have the same eyebrows as the Create-a-Bratz dolls. The thing I love most about the new eyebrows are the two tiny hairs above the inner corner of the eye. It makes it that much cuter. What do you think?
I think the large head, feet, and eyes were all designed to make Bratz look more innocent, and arguably less controversial, than Bratz of the past. Here are a couple of side-by-side comparisons of the new Bratz doll and an old friend, Rodeo Cloe from waaaaay back in 2006.
As you can see, the new Bratz is taller. There’s also quite a difference in the size of the head, eyes, and lips. While the lips are still full, they don’t quite look as “botoxed” as Cloe’s lips. Maybe it’s Cloe’s contrasting lip liner (a Makeup 101 no-no!) that makes her look a little more, um, advanced shall we say?
So with the newer, more innocent-looking dolls, have Bratz lost their edge? I would say no. The Create-a-Bratz dolls may seem a little tame, but the new core lines such as “Selfie Snap” and “Hello My Name Is” prove that Bratz are still the “only doll with a passion for fashion.”
I had a lot of fun dressing my Create-a-Bratz, who I call Roxie, in her fashions. I chose the pink varsity shirt, the white shorty overalls, the purple sneakers, the green flower army jacket, and the yellow gingham dress. I was able to add an extra bottom, a pair of jeans, to my bundle by clicking on a link on the bottom of the page of items that people who ordered Create-a-Bratz also ordered. I was charged the extra $6 for it.
After I ordered the second bottom (the pair of jeans), I tried to go back to the bundle page to see if I could add other additional clothes. I couldn’t. When I clicked on a top, or bottom, etc., it would merely replace the first item that I picked out with the new one I clicked on. But I was curious to see if it was possible to get more than five clothing items when ordering a bundle. After my first Create-a-Bratz doll arrived, I ordered another bundle. And while I was online ordering this bundle, I ordered an additional bundle. Then I went into my shopping cart, where the bundle items are itemized, and deleted the second doll. I was left with one complete bundle, and five additional clothing items, which cost $6-7 apiece. I was charged the $6-7 for the additional five clothing items, but the site allowed me to order them. I did receive them with the second complete bundle that I ordered so that I received one doll, two pairs of shoes, and two sets of tops, bottoms, jackets, and dresses.
So, Create-a-Bratz, pros and cons:
I really love the new Bratz. I really wasn’t big into Bratz before they went on hiatus. I just had one or two of the Bratzillas. But I for one really like their new-found innocence. I also really like the Create-a-Bratz fashions. They differ from the new Bratz fashion packs in that they look more like clothing real people would wear. Some are trendy, some are classic, but none of them are really as over-the-top as some of the new Bratz fashion packs which, I will gladly admit, I also purchased. And the new Bratz see the return of the saran hair. Early Bratz had quality Japanese saran hair, but later editions switched to a cheaper material, which the fans hated, when the much-criticized second incarnation of Bratz debuted in 2010 following lawsuits with Mattel that pulled Bratz from the shelves in 2009. But for me, the thing I love most about the Create-a-Bratz is the customization aspect. The core line of new Bratz dolls does not include a redhead. The previous redheaded Bratz, Meygan, sadly has not returned for 2015. So the only way for me to have a redheaded Bratz is to buy a Create-a-Bratz. I think this customization is a great way to empower girls by giving them a doll that they created themselves, and that can look just like them if they want.
I haven’t yet opened any of the new 2015 Bratz dolls that I’ve purchased (and I’ve purchased quite a few already), but I can definitely say that for the Create-a-Bratz dolls, the bodies are somewhat disappointing. The arms are made of a cheaper, more pliable plastic. They feel thin and spindly, and they are not articulated at the elbow. You can see in the above photo of my Create-a-Bratz and Rodeo Cloe that Cloe’s arms, while also not articulated, look thicker and sturdier. Another disappointment is the Create-a-Bratz’s legs. While articulated with a knee joint like the previous Bratz, they don’t seem strong enough to hold up the doll. Maybe it’s her big head. When I tried to get the doll to stand on her own, sometimes she did and sometimes she didn’t. Of course it also depends on the shoes. Some of the flat shoes, like the boots the Create-a-Bratz come in, are flat enough that the doll can stand on her own, but sometimes the knee joints buckled and she fell over. I have a few older Bratz dolls, with smaller feet, that stand up just fine on their own.
I think the new Bratz dolls are adorable. I have purchased quite a few of the new core lines, and well as another Create-a-Bratz. While I’m a bit disappointed in the quality of the bodies, I think the dolls are super-cute and the themes, fashion packs, and playsets are just as much fun as previous Bratz lines. I really enjoyed dressing and photographing my Create-a-Bratz. Ghoulia13 and I didn’t really collect Bratz before they went on hiatus, but since they returned last month we have both become huge Bratzies!
What do you think of Bratz? Are you a fan? Do you have any of the new dolls? Did you create your own Bratz? We’d love to know what you think. Let’s talk Bratz!