Integrity Toys has announced a new, very limited-edition doll from Jason Wu. Montaigne Market is named for the French retailer that carries multiple high-end fashion brands, including Jason Wu’s. The doll features a miniature version of an ensemble from Wu’s upcoming spring 2014 collection. Montaigne Market wears a cropped and belted cream jacket over a gold sequined dress. Accessories include shoes, earrings, Montaigne Market shopping bags, and a miniature version of the Daphne clutch that has become a signature of Wu’s. She’s very, how you say, incroyable, no?
The doll will be sold exclusively in the Montaigne Market boutique in Paris and on its website, starting in late February. It is a limited edition of 250, and will retail for 150 euros, or approximately $200.
This isn’t the first collaboration between Jason Wu and a fashion retailer. In the past, Wu has created dolls for Bergdorf Goodman and Jeffrey in New York, as well as the Paris boutique Colette.
And if you haven’t yet registered for the 2014 W Club, there’s still time. Registration closes on January 21, exactly one week from today. Visit the W Club Registration Page to join.